Get Excited! – Assign an eager and organized Recycling Advantage coordinator or team to head up your collection and promotion efforts. Remember the more passionate you are about fundraising through recycling the more people will want to support you and you will raise more money.
Start Promoting – Send out flyers to possible supporters, use one of our pre-designed below or make it your own. Request support from local businesses and other community supporters using our letter templates below.
Email Campaign – Plan and organize an email campaign. Start by announcing your Recycling Advantage launch. After the initial email, set a schedule for emailing your participants.
Get Social – Put those social media accounts, i.e. Facebook, Twitter, Pinterest, Google+, LinkedIn, etc. to work for you. Post an initial Recycling Advantage launch letting your followers know how excited you are about fundraising through recycling. Set a schedule to post frequently. Follow Recycling Advantage for more great inspiring ideas and news.
Website – Place the Recycling Advantage website link https://recyclingadvantage.com/ on your organization’s website so staff and potential supporters can learn about your Recycling Program and view list if items they can collect for you. Post information on your website about your CAUSE for your Fundraiser.
Collection Drives and Contests – Plan a Recycling Event (Earth Day, America Recycles), Collection Drive, or Contest.
Goals – Set a challenging but attainable goal
Announce – Use emails, social media, flyers, and word of mouth to promote the event.
Rewards – Extra Recess Time, Homework Passes, Coloring Pages, Pizza Party, Movie Passes, and Gift Cards all work as great motivators! You can even ask for the rewards to be donated.
Show your Progress – It is important to let everyone know how they are doing to keep everyone with their eye on the prize.
Announce the results – When the contest or drive is over, be sure to announce the results and thank everyone for their participation.
Remind them to keep collecting – Remember to thank participants and to keep collecting their recyclables because your Recycling Advantage fundraiser is ongoing.
Collection Center (or Centers) – The location and visibility of your facilities collection sites is vital to maintaining presence of mind among your supporters. It is advisable to maintain a collection location in a lobby or other high-traffic location in addition to your primary collection area, which we suggest locating with other waste sorting and recycling.
Ask, Ask, Ask, – People can only become supporters if you give them the opportunity. Don’t be shy about asking more than once; people need to be reminded.
Stay Excited! – Keep up the great work. Remember Fundraising through Recycling not only earns you cash but keeps these harmful items out of landfills. It’s a Win-Win!